I help businesses turn ideas into products people love

With over a decade of experience in product innovation, I bring clarity, strategy, and execution to transform ideas into impactful products.

You Have Ideas. I Help You Build Them.

Bringing ideas to life isn’t easy. You’re juggling visions, customer needs, and business goals—trying to figure out what’s worth building and what will truly resonate with your users.

That’s where I come in.

  • Clarify their product strategy so teams can move forward with confidence.
  • Validate ideas quickly to ensure they’re solving real customer problems.
  • Execute flawlessly, turning concepts into products that customers love.

From developing IoT solutions that cut attrition by 50%, to creating the CRISP framework—an AI-powered product discovery tool—I’ve worked across hardware, software, and research to deliver measurable impact.

About me

My Approach Is Simple:

  • Understand your vision and customer needs.
  • Align your strategy to focus on the right problems.
  • Build and test solutions efficiently.

Whether it’s guiding teams through product discovery or rolling up my sleeves to bring an MVP to life, I’m here to turn your ideas into reality.

Because Great Products Start with Clear Strategy and Relentless Execution.

Transforming Ideas into Impactful Products

Explore some of the projects where I've turned challenges into solutions that drive results.

CRISP Framework

CRISP Framework

Helping Teams Validate Faster. Simplifying product discovery and accelerating time-to-market

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CRISP Framework

Creating a successful product can feel overwhelming. That’s why I developed CRISP—an AI-powered framework to validate ideas, align strategy, and reduce time-to-market. CRISP has streamlined product discovery across multiple projects, helping teams move from uncertainty to clarity and delivering impactful results faster.

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LockGuard

LockGuard

Revolutionizing Home Security

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LockGuard

Verisure customers needed better control over home security, and LockGuard delivered. As the product lead, I helped design this IoT solution that reduced churn by 50% and cut false alarms by 83%, making it a cornerstone of Verisure’s business.

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Outdoor Pad

Outdoor Pad

Making Smart Security Smarter

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Outdoor Pad

Smart security needed an upgrade, so I designed the Outdoor Pad—a keypad companion for the SmartLock. By enhancing usability and addressing customer needs through research, this innovation improved satisfaction and adoption rates while solidifying Verisure’s IoT offering.

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Mondly Workplace English

Mondly Workplace English

Building Confidence Through Language Application

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Mondly Workplace English

Workplace communication can be a challenge for non-native speakers. I developed Mondly Workplace English, a language learning tool that increased engagement by 22% and improved learning outcomes by 32%, helping employees gain confidence and thrive at work.

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Quedar

Quedar

Simplifying Social Planning

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Quedar

Coordinating group events can be frustrating, so I built Quedar—a sleek app designed to simplify social planning. Using CRISP, I led the product vision, development, and launch, creating a seamless experience for users looking to organize gatherings effortlessly.

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Practical Lessons to Build with Confidence

Insights, frameworks, and stories to help you take the next step in your product journey.

Strategies for Meaningful Conversations

Strategies for Meaningful Conversations

Apply Proven Frameworks to Overcome Communication Barriers and Drive Results

I remember the time I poured hours into preparing a presentation, confident that my ideas were solid and that my message would resonate. But as I stood in front of the room...

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Entrepreneurship: It’s Not About Being Born for It

Entrepreneurship: It’s Not About Being Born for It

Anyone Can Unlock Their Entrepreneurial Potential

What makes someone an entrepreneur? Is it a trait you're born with, a natural gift that some people have and others don't? This question has created endless debates. The myth of the 'born entrepreneur'...

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The Idea Journey: From Concept to Reality

The Idea Journey: From Concept to Reality

How to Navigate the Social Dynamics of Innovation

Imagine sitting at your desk at work, reading the news about a new technology changing your industry. Suddenly, you think of using this technology in one of your products. You can see its potential...

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What Every Successful Company Knows About Turning Data Into Gold

What Every Successful Company Knows About Turning Data Into Gold

An Introduction to Absorptive Capacity (ACAP)

Have you ever wondered why some companies are great at creating meaningful experiences? These companies effectively gather and use information to build their products and services...

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A Practical Guide to Achieving Predictable Growth

A Practical Guide to Achieving Predictable Growth

The Greiner Model in Action

Have you ever felt like your product development efforts are hitting an invisible wall despite your best efforts? Imagine you are on your journey of starting or growing your business...

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From Idea to Beta in Two Weeks: How AI Transformed My Product Journey

From Idea to Beta in Two Weeks: How AI Transformed My Product Journey

Leveraging New Tools

One of the reasons I went into product development is because I like to dream about doing things differently. I want to invent and innovate. AI is lowering the cost of knowledge and accelerating the speed at which we...

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Ready to Turn Your Ideas Into Reality?

Whether you need help validating ideas, building a product strategy, or executing your next big project, let’s work together to make it happen.