My Journey

10+ years of building impactful products, solving customer problems, and driving innovation.

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Work Experience

CRISP

Founder & Head of Product

December 2023 - Present

  • Developed CRISP, a product discovery framework that utilizes AI to assist businesses in understanding customer needs, validating ideas, and launching successful products.
  • Built a suite of tools, including design systems, user persona templates, and MVP development guides, to streamline product discovery and reduce time to market for over seven projects.
  • Conceptualized the Quedar.app using the CRISP framework, developing the product vision and translating it into a functional application.
  • Designed and developed the entire Quedar.app platform using JavaScript, React, and Swift. I used Agile methodologies to ensure efficient development and rapid iteration, facilitating early feedback and continuous product improvement.

Pearson

Product Manager

October 2022 - December 2023

  • Increased user engagement by 22% and learning outcomes by 32% by developing data-driven methodologies for Mondly Workplace English, a B2B SaaS product.
  • Maintained and prioritized the product backlog, ensuring alignment with roadmap objectives and delivering two of the top eight strategic product initiatives on time and within budget.
  • Executed user-centric design improvements for the Mondly B2B dashboard, collaborating with designers and developers to enhance usability, boosting satisfaction by 15%.
  • Conducted detailed product analytics using tools like Hotjar to gather insights, prioritize features, and improve decision-making processes.

Randstad (6-month project)

Senior Product Owner

April 2022 - October 2022

  • Reduced development rework by 20% by implementing a hybrid Agile framework and improving cross-functional collaboration.
  • Led two cross-functional projects, coordinating efforts between four business units to develop an internal automation tool using React and Python, streamlining workflows for a new business segment.

Verisure

Product Manager

July 2019 - April 2022

  • Launched two IoT hardware and software products, reducing churn rates by 50% and expanding the company into an adjacent market.
  • Developed KPI dashboards with Power BI, improving executive decision-making with standardized insights across regions.
  • Inventor of eight patents for IoT devices in the home access space and front door protection.
  • Collaborated with cross-cultural R&D teams to define and deliver market-relevant product propositions, utilizing user story mapping and backlog prioritization.
  • Managed a collaboration with the Entrepreneurship and Innovation Master Program from Lund University, mentoring students on a business development project and master thesis.

Product Analyst

May 2018 - July 2019

  • Reduced material costs by 18% and installation time by 50% for a new product by redesigning a component and creating a relationship with a new supplier.
  • Conducted market research using Python (Pandas) and qualitative interviews to understand user needs and shape targeted product strategies.
  • Authored installation guides and technical documentation, boosting the salesforce's efficiency by simplifying complex installation processes.
  • Designed and executed alpha pilots for a new product. I identified critical enhancements that improved product usage by 57% user satisfaction by 37%.

Wuelto & Hecho en Venezuela Store

Chief Commercial Officer

November 2017 - June 2017

  • Led a cross-functional team of 10 employees in 4 business units.
  • Developed the company’s culture, principles, and values and led the implementation plan.
  • Established the company’s structure and multidisciplinary team. Participated directly in hiring and trained the team in different areas (Hunting, Activation, Operations, and Marketing).
  • Optimized delivery times by 40% between teams by developing all the internal processes for the four departments and establishing their workflow.
  • Negotiated and developed relations with over 30 suppliers, ensuring a quality portfolio and supply for the first two years of the business.
  • Designed the brand plan and strategic deliverables for Wuelto and Hecho en Venezuela Store for the first year of the business.

Telares de Palo Grande

E-commerce Project & Export Manager

February 2016 - November 2017

  • Developed and managed the first cross-border e-commerce program in LATAM, expanding the brand’s online market reach to 200 MM users in six new countries (USA, Canada, Mexico, Colombia, Chile, Peru) in three e-commerce platforms (Amazon, MercadoLibre, and Linio), establishing a new business unit within the company.
  • Developed the brand image, story, and communication guidelines for international markets, successfully introducing the brand to six new markets.
  • Established the pricing strategy for each country and each platform, ensuring competitiveness in each market and profitability of the business unit.
  • Created the logistic process to fulfill the ongoing cross-border program, delivering orders to customers within five business days from Caracas, Venezuela, and ensuring minimum costs.
  • The new business unit grew an average of 10% in monthly sales and 13% in monthly transactions.

E-commerce & Brand Specialist

April 2015 - February 2016

  • Increased 41% online monthly sales by developing relations with online retailers Linio and MercadoLibre, establishing the product portfolio and marketing plans.
  • Increased 19% online shop visitors by creating 'the Seasons' calendar, guiding new product development and marketing plans.
  • Led the new web page redesign by integrating the online store with Brand content launched in Q2 2016.
  • Developed the first intranet of the company to centralize business processes.

Procter & Gamble

Brand Management Intern

June 2014 - February 2015

  • Delivered $3MM TDC savings in Fem Care’s local production. Co-leading new package design, leading consumer tests, and commercial implementation.
  • Established a credentialing plan for a new Feminine Care product with medical professionals by developing the communication strategy.
  • Developed a business intelligence tool that simplified seven distribution variables among all clients. Allowing stakeholders to make efficient business decisions.

Education

Master of Science

Entrepreneurship and Innovation Management

Lund University(2018)

Diploma

Financial Management

Universidad Metropolitana(2016)

Diploma

Innovation Management, Technological Development, and Applied Research

Universidad Metropolitana(2015)

Bachelor of Science

Mechanical Engineering

Universidad Simón Bolívar(2015)

Skills & Expertise

Product Management

Product StrategyMarket ResearchUser ResearchGo-to-Market StrategyCross-functional LeadershipProblem-SolvingInnovationProduct Roadmaps

Technical

JavaScriptReactSwiftPythonPandas

Data & Analytics

PandasData AnalysisData Visualization

Agile Development

Agile MethodologiesProduct Discovery FrameworksScrumUser StoriesAgile-Stage-GateUser Story Mapping

Software

JiraConfluenceMiroFigmaHotjar

Certificates

Mastering Product Management

Reforge

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Data Science

Codecademy

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Languages

Spanish

Native

English

Bilingual

German

Basic